LA Company Hires Celebrated Blogger as “Food Artist-in-Residence”
Determining an integrative influencer advertising campaign could be difficult, but specific brands and organizations are identifying unique methods to method making use of influential bloggers in a collaborative, authentic method.
The Pfister Resort was an early on adopter of this type of trend making use of their Pfister Narrator Marketing campaign that’s been working for quite some time.
Following suite, companies are planning of out-of-the-box methods to have a specified brand name advocate to collaborate with customers.
Within the company’s mission to determine itself among the country’s premier marketing agencies for customers in food and eating place categories, Los Angeles-based Large Broad & Handsome has employed renowned meals blogger Julie Lee (famously of Julie’s Cooking area) to function as agency’s “food artist-in-home.”
Viewing food because the universal vocabulary, Julie will be passionate about visible storytelling through foods and digital photography.
Her function was recently included within Apple’s iPhone 6 strategy and her pictures and styling have already been highlighted in Martha Stewart, Vogue, Elle Décor, Oprah, The Kitchn.
She was furthermore named on the list of 100 Greatest by Saveur magazine and frequently teaches photography and design workshops that concentrate on composition, color concept, and ways to create stunning imagery.
Photograph via Julie Lee
In her brand-new role at High Broad & Handsome, she’ll collaborate with the innovative and social media marketing teams to build up recipes, style meals, shoot picture taking and distribute content with respect to the agency’s customers.
“I’ve already been a enthusiast of Julie’s for a long period,” said HW&H companion and social media marketing director Sheena Ruffin.
“We’ve done plenty of use influencers in the meals room and Julie is merely among the best in the united kingdom.
While for some it may look unusual for an advertisement agency to offer an employee place to a noted foods blogger, for all of us it’s a logical progression.”
While Lee will work on her behalf own projects such as content development for different food and hospitality customers, along with her debut cookbook, her function at High Broad & Handsome allows her to get a more sustained partnership with brands.
“The relationships certainly are a big component why is my work gratifying,” Lee says.
“I’m excited to have the ability to use brands to build up long-term content methods.”
Great Wide & Handsome cofounder and chief creative officer Mike Wolfsohn summed up the agency’s connection with Lee by stating:
“We’re proud to include this type of warm, inspiring skill to our group.
In the battle for recognition and affinity our clients fight each day, she’s a not-so-key weapon we’re fortunate to possess on our aspect.”
It is a great exemplory case of a win/win romantic relationship that provides both Lee and HW&H extra leverage.